We assisted our consultancy clients in organising two Marketability/Positioning clinics in both the UK and USA for a major new Premium SUV, due for public launch at the tail end of 2019. Here we organised all logistical aspects of these studies at venues in both Warwickshire and a new venue in New Jersey City. This study also necessitated taking a team of our specially trained UK interviewing staff to the US to help replicate all aspects of the UK clinic in the USA. Even got in a tiny bit of sightseeing in NYC too and a visit from New Jersey’s finest to the building next to our clinic venue.
The team
Detour
Katz’s Deli
Jersey’s finest